I explore how people, markets, and technology shape one another.
Having lived in Thailand, France, the United States, and China, I’ve learned that truly understanding a place requires more than passing through—it means staying long enough to observe its rhythms, connect with its people, and appreciate the perspectives that shape everyday life. Each move has also been a journey of self-discovery, shaping how I adapt, connect, and see the world.
Professionally, I’ve worked across market research, consumer insights, pricing, and commercial strategy at NielsenIQ, Ipsos, and L’Oréal. I’m drawn to both analysis and execution: uncovering the insight, communicating it clearly, and using AI to translate it into practical action.
Today, I’m combining that foundation with technology and AI to build research tools, digital products, and content—including Behind the Beauty Shelf.
APR 2025 — MAY 2026
Led pricing, product, and concept-testing research for global beauty and FMCG clients. Used Discrete Choice Modeling to translate preferences across whitening, anti-aging, and UV segments into recommendations adopted by commercial, brand, and trade-marketing teams.
SEP 2023 — MAR 2025
Managed 25–30 customized studies for blue-chip clients across Brand Health, Product Testing, and Usage & Attitude research. Integrated retail data and primary research, led cross-functional teams, and turned statistical findings into actionable business recommendations.
JUN — SEP 2023
Analyzed competitor pricing, consumer purchasing behavior, and price elasticity for Thailand’s hair-care market. Tracked launches and promotional activity to identify opportunities and strengthen competitive positioning.
Featured AI & Data Product · Live
An interactive, source-backed map of the companies behind beauty—designed to make ownership structures, brand portfolios, and category signals easier to explore.
Explore the live project ↗
EXPECTED MAY 2027
MS in Marketing and Retail Science
NYU Stern School of Business & NYU Shanghai
Marketing Analytics · Data-Driven Decision Making · Statistics & Data Analysis · Python for Data Analytics
CLASS OF 2023
BBA in Finance, Minor in Marketing
Thammasat Business School
First-Class Honors · Top 10% of graduating class · GPA 3.55
2022 — 2023
Led 90+ students to produce a concert for over 1,000 attendees and raise THB 350,000 for charity.
2022
Selected as one of 12 youth representatives at APEC and the CEO Summit and received the June Mayne Gould Award.
I’m always interested in thoughtful conversations about markets, consumer behavior, AI, and new product ideas.
napassorn.psp@gmail.com ↗